The Gold Lender Of Babylon
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The Gold Lender Of Babylon

The safest loans are to those whose possessions are of more value than the one they desire. They own lands, or jewels, or camels, or other things which could be sold to repay the loan.

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The Advancing Man Gets Into The Right Business
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The Advancing Man Gets Into The Right Business

Doing what you want to do is life; and there is no real satisfaction in living if we are compelled to be forever doing something which we do not like to do, and can never do what we want to do. And it is certain that you can do what you want to do; the desire to do it is proof that you have within you the power which can do it.

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Acting In The Certain Way & Efficient Action
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Acting In The Certain Way & Efficient Action

It is at this point that the people fail who separate mental power from personal action. They use the power of mind in one place and at one time, and they act in another place and at another time. So their acts are not successful in themselves; too many of them are inefficient.

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Wattles On The Will
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Wattles On The Will

When you know what to think and do, then you must use your will to compel yourself to think and do the right things. That is the legitimate use of the will in getting what you want—to use it in holding yourself to the right course. Use your will to keep yourself thinking and acting in the Certain Way.

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Wattles On Gratitude
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Wattles On Gratitude

Gratitude alone can keep you looking toward the All, and prevent you from falling into the error of thinking of the supply as limited; and to do that would be fatal to your hopes.

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Émile Coué On Raising Children
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Émile Coué On Raising Children

Teach them above all that every one must set out in life with a very definite idea that he will succeed, and that, under the influence of this idea he will inevitably succeed. Not indeed, that he should quietly remain expecting events to happen, but because, impelled by this idea, he will do what is necessary to make it come true.

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How Coué Cured People
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How Coué Cured People

Suppose our brain is a plank in which are driven nails which represent the ideas, habits, and instincts, which determine our actions. If we find that there exists in a subject a bad idea, a bad habit, a bad instinct,--as it were, a bad nail, we take another which is the good idea, habit, or instinct, place it on top of the bad one and give a tap with a hammer--in other words we make a suggestion.

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Coué Discovers The Placebo Effect
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Coué Discovers The Placebo Effect

If a doctor who by his title alone has a suggestive influence on his patient, tells him that he can do nothing for him, and that his illness is incurable, he provokes in the mind of the latter an autosuggestion which may have the most disastrous consequences; if however he tells him that his illness is a serious one, it is true, but that with care, time, and patience, he can be cured, he sometimes and even often obtains results which will surprise him.

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