Thoughts & Precepts of Émile Coué
When you make conscious autosuggestions, do it naturally, simply, with conviction, and above all without any effort. If unconscious and bad autosuggestions are so often realized, it is because they are made without effort.
How Coué Cured People
Suppose our brain is a plank in which are driven nails which represent the ideas, habits, and instincts, which determine our actions. If we find that there exists in a subject a bad idea, a bad habit, a bad instinct,--as it were, a bad nail, we take another which is the good idea, habit, or instinct, place it on top of the bad one and give a tap with a hammer--in other words we make a suggestion.
Coué Discovers The Placebo Effect
If a doctor who by his title alone has a suggestive influence on his patient, tells him that he can do nothing for him, and that his illness is incurable, he provokes in the mind of the latter an autosuggestion which may have the most disastrous consequences; if however he tells him that his illness is a serious one, it is true, but that with care, time, and patience, he can be cured, he sometimes and even often obtains results which will surprise him.